Jenni Hewlett Portfolio

Hey, I’m Jenni

I help businesses build meaningful digital experiences.

Case Studies

Kroger Store Walk App

Store preparedness objective to boost customer satisfaction and streamline user workflows through user-centered design in a B2E2C and Enterprise UX context, integrating UX insights with strategic business approaches to enhance user experience and operational efficiency for end-users and business partners.

Store Walk App
Kroger My Day App

A streamlined inventory management app designed for night-shift workers, centralizing processes like receiving, stocking, damage tracking, and audits into a single mobile platform. Utilizing a B2B and B2E2C approach, this SaaS solution boosts operational efficiency and enhances customer satisfaction.

My Day App
Fred Meyer Jewelers Repairs

Fred Meyer Jewelers UI/UX enhancements to the associate-facing repairs portal, where associates can seamlessly create and manage customer repair orders, with an additional goal of reducing duplicate customer profiles across databases.

FMJ Portal
Kroger Digital Shelf Labels Pilot

Kroger Digital Shelf Label (DSL) pilot enhances the customer experience (B2C) through an innovative digital tag interface that streamlines intelligent pricing and automated shelf management. It enables real-time price updates and improves operational efficiency, and reducing tag management for associates.

DSLs Pilot App
MSU Wayfinding UX Research

End-to-end UX research including contextual inquiries, competitive analysis, interviews, and surveys to gain insights into user behaviors and needs. This research identifies areas for improvement and creates low-fidelity wireframes and prototypes, ensuring that user needs remain central to the design process.

MSU Research

My Approach

Collaborative

I believe in the power of collaboration to create exceptional experiences. As an extension of your team, I immerse myself in your brand, vision, and goals. I work closely with you the end user to develop a experiences that not only reflects your brand but exceeds your expectations and theirs.

Iterative

I take an iterative approach in my work using Agile methodologies to ensure the final result aligns with your vision and reflects your unique brand identity. We’ll work together to refine and fine-tune solutions, leaving no detail overlooked.